Fiebig Jewelers, Inc.

Fiebig Jewelers, Inc
211 W. Chicago Road
Sturgis, MI 49091
Tel: (269) 651-2701
CONTACT US

The links below provide a variety information on diamonds, gemstones, and much more!

	Jewelers of America		Adiamondisforever.com
	Gemological Inst. of America (GIA)		Moregems.com
	Camelot Bridal		American Gem Trade Association
	Jewelry Information Center		Amazon - Books on Gemstones
	Intern.l Colored Gemstone Association		Barnett Davis - Diamonds, etc.

Click on any of the following gemstones to learn more about their characteristics and history.

Alexandrite	Amber	Amethyst
Ametrine	Aquamarine	Citrine
Diamond	Emerald	Garnet
Iolite	Jade	Kunzite
Lapis Lazuli	Moonstone	Opal
Peridot	Ruby	Sapphire
Spinel	Topaz	Tourmaline
Tsavorite	Turquoise	Zircon

The following list of birthstones, which is the one commonly used today, was adopted in 1912 by the American National Association of Jewelers, which later evolved into the Jewelers of America.

MONTH	COLOR	STONE
January	Dark Red (or any fancy color)	Garnet
February	Purple	Amethyst
March	Pale Blue	Aquamarine
April	White (Clear)	Diamond
May	Bright Green	Emerald
June	Pearl	Alexandrite
July	Red	Ruby
August	Pale Green	Peridot
September	Deep Blue (or any fancy color)	Sapphire
October	Variegated	Opal or Tourmaline
November	Yellow	Topaz or Citrine
December	Sky Blue	Turquoise/Blue Topaz

Almost everybody sells diamonds these days. Discount, department stores, home shopping, your brother's cousin's friend, even over the Internet. Who can you really trust? Who has the best price?

If you're intelligent enough to click your mouse and read this, you should be able to make the right decision.

First, you have to understand that diamonds are a controlled commodity, just like oil around the world. DeBeers Consolidated Mines controls the price and flow of rough diamonds to various cutters around the world through their Central Selling Organization. At Fiebig Jewelers, we currently buy finished diamonds from two South African cutters and one Israeli firm. You can't get closer to the source anywhere.

Secondly, we understand what really makes a diamond beautiful. The brilliance of a fine diamond is not directly a function of color, clarity, or carat weight but the proper proportions of a well cut diamond. Very few round diamonds are cut to strict Ideal Proportions. Chances are, you've never even seen a well made diamond, certainly never from the so-called "bargain" sources. These alternate sources don't understand "make" or proper proportioning.

Do well-made diamonds cost more?

If you wanted the best possible meal for your anniversary, would you buy hamburger or filet mignon? Yes, well made diamonds cost more, but they are dramatically more beautiful. When you are about to invest hundreds or thousands of dollars, don't you want the most beautiful stone you can get? If you really don't care about buying something fantastic then return to the 'Net and surf for the below average stuff that's always available.

For more technical knowledge about diamonds please see the GIA or Jewelers of America Web site. We are members of both of these organizations. Also please, please feel free to stop in our store or call us anytime we're open (616)-651-2701.

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